I've been tinkering with making epic Memphis style dry ribs for a while, and I've been knocking them out of the park the last month or so. Lucky neighbors get "rib drive-bys" with these, and so far the feed-back borders on insanity.
I start with Saint Louis style ribs from Costco. They are already seasoned, but so timidly so that they probably shouldn't have bothered. I add my own rub to them [with a lot of play in exactly what goes into that], then run down this list:
a) 1st hour on the smoker, adding my own rub and using different combinations of wood;
b) Second hour on the smoker, maybe adding this and that different wood into the mix, while spritzing every 15 minutes or so with fruit juice - I've tried apple [good] and pineapple [very different];
c) Wrapped in foil, then 2 hours in the oven at 350 to tenderize.
Net result has been "Holy 5h1t", and it was again this evening.
Just to add ATL area context: I'd put these up against the ribs from Heirloom Market, Community 'Cue, or Big Shanty.